Negroni Week

For Campari’s Negroni Week campaign, I created a series of bold, playful illustrations celebrating Italian culture through three iconic symbols — a Vespa, Michelangelo’s David, and a bottle of Campari itself. Each design was crafted to capture the spirit of Italian craftsmanship and the timeless appeal of Campari’s brand. I collaborated cross-functionally with Forthright Design, working closely to ensure that the artwork translated beautifully from digital concept to high-quality screen prints. The final designs were printed on shirts, serving as vibrant, wearable pieces that brought Negroni Week’s celebration of art, culture, and cocktail heritage to life.